Icann’s decision
Tuesday, March 20th, 2012This decision changed the way we navigate the Web: The Web Administrator ICANN has opened the way for numerous new URL entries, the top-level domains, vacated. . “En”. “Com” instead of or in the future may also company names are at the end of Web addresses – if the companies pay a six-figure sum.
Singapore – “Today’s decision will set a new course in the Internet age,” said Peter Dengate Thrush said on Monday. The chairman of the organization that manages the address system on the Internet, welcomed to a landmark decision: There will be new domain extensions, companies are practically every word in every language as so-called top-level domain (TLD) can apply, this is the part an Internet address after the last point.
DISPLAY
The expansion of the Board of ICANN (Internet Corporation for Assigned Names and Numbers) decided at its meeting in Singapore with a large majority. Hundreds of new entries could be made ​​now until the end of next year. The ICANN ride roughshod over fears that the new domains could be used as a replacement for the existing general business extension “. Com” bring the system of naming on the Internet by each other. “The confusing initial phase will be short,” promised Icann board member Sébastien Bachollet.
“We are very pleased with the decision,” said Thomas Rickert the Association of Internet Economy in Germany eco. Fast enough, it is not him gone, “was the principle decision it three years ago , has since been negotiated. ” Above all copyright holders and trademark owners an extremely persistent lobbying would have operated. The so-called “Rights Protection Mechanism” to protect their interests, to prevent the pirates simply hijack a brand name. “But that’s okay so, the new domain extensions to be built on trust,” said Rickert.
Icann had the new top-level domains previously assigned only with great restraint. The two-character country codes like. Com or. It about ten years ago were added a few extensions. The new addresses. Aero,. Coop. Museum. Biz. Info. Name and. Each could only prevail in part. In 2003 further extensions were added (asia, cat, jobs, mobile, phone and travel……) – And this year was the red-xxx domain. decided after much back and forth.
With the decision taken by companies will be able to apply its own ending, not individuals. It is expected to operate in the future, especially large corporations their own web sites at Top-Level Domains. The hurdles for this are quite high. In January 2012, begin the registration process – an application will cost $ 185,000. The exact procedure explains the ICANN on its website (PDF file). If the application process will be clear that the application fails, it can also be withdrawn. For businesses in developing countries, the price will be lower, but so far there is no this result.
“This is the most comprehensive change in the domain name since the introduction of ‘. Com’ 26 years ago,” said Theo Hnarakis, chief of an Internet service provider in the U.S. state of California that decision. With the new feature in companies and other organizations would no longer limited to existing extensions like “. Com”, “. Net” or “. Org” limit.
According to Hnarakis just large firms with a special interest in customer loyalty “competitive advantage” benefit from the new Internet addresses. He also warned that the award of the domains should be designed not as easy as registering a “. Com” suffix. “That will require a complex task, the thinking and investment,” said Hnarakis. He advised the companies to take registrations required to promptly addressed.